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Shower Oils, Turmeric Soap Lead Fastest-Growing Body Care Products in the US

Interest in shower oils has increased by +99.4% compared to last year across platforms, while turmeric soap has grown by +66.3%.

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By: Lianna Albrizio

Associate Editor

It’s nothing new that consumers want skincare to extend beyond their face to provide equal hydration and even tone to their entire body. To achieve this level of hydration, skincare conscious consumers are looking to shower oils and turmeric soap to keep their bodies sleek and clean, per beauty trend tracker Spate’s Popularity Index. Shower Oils Shower oils offer an easy way to elevate bath time routines, and interest has grown by +99.4% compared to last year across platforms, analysts ...

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